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03.2019-11.2019 - EMERITUS Institute of Management / MIT Management Executive Education / Columbia Business School Subjects included per Module: Module 1: Digital Strategies for Business: Leading the Next-Generation Enterprise 01. The Five Domains of Digital Transformation - A Holistic Framework 02. From Mass Marketing to Customer Networks and New Path to Purchase 03. Five Core Behaviors of Customers in the Digital World 04. Platform overview 05. Coopetition, Dis/intermediation, and Asymmetric Competitors 06. Building Data as a Strategic Asset for Your Business 07. Big Data at Work: New Data, New Tools, and Templates of Value 08. Innovation Through Experimentation: AB Test and Minimum Viable Products 09. Translating the Lean Startup to Enterprise Scale Innovation 10. Adapting Your Value Proposition 11. Mastering Disruptive Business Models 12. Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger 13. Leadership and the Customer Value Imperative Module 2: Digital Transformation: Platform Strategies for Success 01. Platform Definitions and Overview 02. Platform Foundations 03. Design and Monetization 04. Platform Launch and Growth 05. Open Innovation 06. Strategy and Competition 07. Platform Governance Module 3: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics 01. The Five-Step Process of Planning and Executing Your Digital Marketing Strategy 02. Digital Marketing Overview + Access Strategy 03. Engage Strategy 04. Customize Strategy 05. Connect Strategy 06. Collaborate Strategy 07. Digital Advertising Mix - Key Channels and Principles 08. Best Practices from Brands on Social Networks 09. Lessons From Brand Failures in Social Media 10. Making Digital Matter - Metrics, ROI, and Agile Modelling 11. Organizational Challenges of Digital Marketing 12. Six Faces of the Near Future of Marketing Module 4: Capstone Project 01. Apply Digital Strategies to a Business Challenge/Idea |
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